Turning KOL Data Into CRM-Ready Action With AI

Description

On April 16th, Pierre Metrailler will sit down with Sherry Crowe, CEO of OncoConnect and 30-year veteran of oncology commercial strategy, to unpack what “good” actually looks like when you try to use AI for oncology engagement. The discussion connects how real HCP interactions at congresses, in webinars, and during advisory boards generate the first-party behavioral signals that make AI genuinely useful, and how syncing those signals directly into your CRM in real time enables timely follow-up and measurable commercial outcomes.