Deloitte Outlook: Winning Market Share Through Consumer Insights and Industry Convergence
By 2025, life sciences and health care (LSHC) organizations will face a critical choice: embrace growing consumerism and industry convergence or risk losing market share and margins, according to Deloitte's "2025 US Life Sciences and Health Care Outlook". Deloitte’s survey reveals that consumers increasingly prioritize convenience, with many willing to switch providers for preferred engagement options like virtual visits. Likewise, direct-to-consumer pharmaceutical sales could shift from a niche offering to a standard practice, underscoring the rising influence of health care consumers.
Deloitte Outlook: Winning Market Share Through Consumer Insights and Industry Convergence